Out of the many projects, this one in particular was a little harder than anticipated. The idea of taking something that was already well known and completely turning it into something new was scary, yet an exciting challenge. For the logo, I took a lot of inspiration from the amount of squares there were in the architecture. From the windows, the beams, the walls all formed a square shape. With that, the symbol for the logo was created. For the color, I wanted to completely take the red into a more deep blue color which is much cooler than the bright red originally used in the branding. Overall, I tried to incorporate the logo into as much as I could and also finding a way to merge the art you would see in the museum.
