Partnership X GSU was a real client opportunity that involved creating a billboard to promote artists to move to Atlanta. Taking the idea of burn out, which is a familiar thing for all creators, I created a colorful illustration of Atlanta with bright lights and a night sky. The slogan “ Don’t Burn Out. Shine Bright, Atlanta”, was the idea behind the entire campaign. I really wanted to highlight Atlanta’s nightlife and the idea that you can work hard and play hard in this city.
