While also being a student at GSU, we have been granted the awesome opportunity of working with real-life clients. This particular client was looking to expand his ice-cream business here in Atlanta. He asked for a brand that could resonate with the ages from teen and up, a brand that really has an edge to it which out of the two brands I created I believe this one fit a lot more. I immediately thought of some of the key words, and one caught my interest the most, the skull. After many sketches of attempts to expand the idea of a skull and an ice cream cone. The colors I chose were red for passion and energy, black for edge and mystery, and white for cleanliness and contrast. Overall, I think I successfully created a brand that is both unique and close to the brief.
