This project involved a lot of research about alcoholic brands that I may have never heard of. However, I came across the branding for Kraken Rum and really enjoyed the brand. As a result, I wanted to create a more upscale version of the bottle they had already created. They used a lot of imagery of the mythical creature the Kraken, and so wanted to sculpt the tentacles of the creature and coat it in gold. I really enjoyed being able to create a 3D project, and use some of my sculpting skills to create the bottle. It was also fun to take it further to push a pirate concept with the branding.
